Privacy policy

Privacy Policy

Last updated: September 17, 2026

This Privacy Policy describes how Nantong Chongxing Handicrafts Co., Ltd., doing business as Bed True ("Bed True", "we", "us", or "our"), collects, uses, and discloses your personal information when you visit, use, or make a purchase or other transaction using our store and website at bedtrue.com, including all related information, content, features, tools, products and services (the "Services"), or otherwise communicate with us.

Bed True operates this store and website in order to provide you, the customer, with a curated shopping experience. Bed True is powered by Shopify, which enables us to provide the Services to you.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.

1. PERSONAL INFORMATION WE COLLECT OR PROCESS

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from this personal information:

Contact details — including your name, address, billing address, shipping address, phone number, and email address.

Financial information — including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.

Account information — including your username, password, security questions, preferences and settings.

Transaction information — including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel, and your past transactions.

Communications with us — including the information you include in communications with us, for example when sending a customer support inquiry.

Device information — including information about your device, browser, or network connection, your IP address, and other unique identifiers.

Usage information — including information regarding your interaction with the Services, such as how and when you interact with or navigate the Services.

We do not intentionally collect sensitive personal information (such as government identifiers, precise geolocation, health data, or information about racial or ethnic origin, religious beliefs, or sexual orientation), and we ask that you do not provide such information to us. Note that we do collect information about your payment method, which may be considered sensitive under some laws; we use this information only to process your payment and prevent fraud.

2. PERSONAL INFORMATION SOURCES

We may collect personal information from the following sources:

Directly from you — including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.

Automatically through the Services — including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.

From our service providers — including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.

From our partners or other third parties — including advertising and marketing partners.

3. HOW WE USE YOUR PERSONAL INFORMATION

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, tailor, and improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases.

Marketing and advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously purchased or added to your cart and other activity on the Services.

Security and fraud prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, to detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, to protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else. We will never ask you for your password, and we will never contact you asking for full payment card details by email, text message, or phone.

Communicating with you. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.

Legal reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

4. COOKIES AND TRACKING TECHNOLOGIES

We and our service providers use cookies, pixels, tags, and similar technologies to recognize you, remember your preferences, keep your cart working, understand how the Services are used, and measure and deliver advertising.

The types of cookies and similar technologies we use include:

Category	Purpose	Examples of providers
Strictly necessary	Enable the core functions of the store, such as cart, checkout, security and fraud prevention	Shopify
Functional	Remember your preferences, language and account settings	Shopify, `[应用名]`
Analytics / performance	Understand traffic, page performance, and how customers use the store so we can improve it	Shopify Analytics, Google Analytics, `[其他]`
Advertising / marketing	Measure ad performance and show you relevant ads on other platforms	Meta (Facebook/Instagram) Pixel, Google Ads, TikTok, Pinterest, `[其他]`

You can manage cookies through your browser settings, which allow you to block or delete cookies. Please note that blocking strictly necessary cookies may prevent parts of the Services (such as the shopping cart and checkout) from working properly. Where required by applicable law, we display a cookie banner allowing you to accept or reject non-essential cookies before they are set, and we honor opt-out preference signals as described in Section 7 below.

5. HOW WE DISCLOSE PERSONAL INFORMATION

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

With Shopify, vendors, and other third parties who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping. These providers include our e-commerce platform (Shopify), our payment processors ([PayPal、LianLian Pay、PingPong 等实际使用的服务商]), our logistics and delivery partners, our email and marketing providers, and our analytics providers.

With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share your information to show you targeted advertisements and marketing based on your online activity with different merchants and websites. You can exercise your rights to opt out of those uses at [DO NOT SELL OR SHARE LINK].

When you direct, request us, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.

With our affiliates or otherwise within our corporate group.

In connection with a business transaction such as a merger or bankruptcy; to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests); to enforce any applicable terms of service or policies; and to protect or defend the Services, our rights, and the rights of our users or others.

We do not sell your personal information for money. We may "share" personal information with advertising partners for targeted advertising purposes and we may use third-party advertising and analytics technologies, as described in this Policy and as may be further described in Section 7.

6. RELATIONSHIP WITH SHOPIFY

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you.

In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes.

To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy at https://www.shopify.com/legal/privacy/consumers, and you may exercise certain rights through the Shopify Privacy Portal at https://privacy.shopify.com/en.

7. YOUR RIGHTS AND CHOICES

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in certain cases we may decline your request as permitted by law.

Right to Access / Know. You may have a right to request access to personal information that we hold about you.

Right to Delete. You may have a right to request that we delete personal information we maintain about you.

Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.

Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

Right to Opt Out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information, or to opt out of the processing of your personal information for purposes considered to be "targeted advertising," as defined in applicable privacy laws. You can exercise your rights to opt out of those uses at [DO NOT SELL OR SHARE LINK].

Right to Limit Use of Sensitive Personal Information. Depending on where you reside, you may have the right to limit the use of your sensitive personal information to the purposes necessary to provide the Services. We do not use sensitive personal information for any other purpose.

Right to Non-Discrimination. We will not discriminate against you for exercising any of these rights. This means we will not deny you goods or services, charge you different prices, or provide you a lower quality of service because you exercised a privacy right.

Global Privacy Control and Do Not Track. If you visit our website with the Global Privacy Control (GPC) opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt out for the device and browser you use to visit the website. If we are able to associate the device sending the signal to a Shopify account, we will apply the opt-out request to the account as well. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than GPC, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.

California "Shine the Light" request. If you are a California resident, you may request information once per calendar year about our disclosures of certain categories of personal information to third parties for their direct marketing purposes. To make such a request, contact us using the details in Section 11.

Managing communication preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

8. HOW TO EXERCISE YOUR RIGHTS

You may exercise any of these rights where indicated on the Services, or by contacting us using the contact details in Section 11.

We may need to verify your identity before we can process your requests, as permitted or required under applicable law. Where required by law (for example, for residents of the European Economic Area, the United Kingdom, or applicable US states), you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

9. THIRD-PARTY WEBSITES AND LINKS

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

10. INTERNATIONAL TRANSFERS

Bed True is based in China, and our service providers (including Shopify and our payment and logistics partners) are located in the United States, Canada, Europe, and other countries. This means your personal information may be transferred to, stored in, and processed in a country other than the one you live in, including China. We take steps to ensure that such transfers are subject to appropriate safeguards.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

11. SECURITY AND RETENTION OF YOUR INFORMATION

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we keep your information. How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies. In general:

Order, payment, and transaction records are retained for as long as needed to fulfill your order and handle returns, and thereafter for up to 7 years to satisfy tax, accounting, and legal recordkeeping requirements.

Account information is retained for as long as your account remains active, and for a reasonable period afterwards if needed to resolve disputes or prevent fraud.

Marketing and communication data is retained until you unsubscribe or opt out, plus a short period to record your preference.

Website analytics and cookie data is retained according to the settings of the relevant provider, generally for up to 26 months.

Customer support conversations are retained for up to 3 years after the matter is closed.

When personal information is no longer needed, we delete it or de-identify it, or, if deletion is not possible (for example, because the information is contained in backup archives), we securely store it and isolate it from further processing until deletion is possible.

12. CHILDREN'S DATA

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction (and in no case from children under 13). If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request that it be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

13. COMPLAINTS

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

14. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.

15. CONTACT

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us:

Email: hello@bedtrue.com Phone: +86 130 0353 1007 Mail: Bed True (Nantong Chongxing Handicrafts Co., Ltd.) No. 318-4152 Jiangyun Road, Development Zone Nantong, Jiangsu 226000 China

Customer service hours: Monday–Friday, 9:00 AM – 6:00 PM (China Standard Time)